President & COO
Better
Chad Smith is the President and Chief Operating Officer of Better (NASDAQ: BETR), a leading digital mortgage company on a mission to make homeownership faster, cheaper, and just plain better for all Americans. Since its founding in 2015, Better has originated over $100 billion in home loans, more than $38 billion in insurance, and over $3 billion in real estate transactions, all entirely online.
A seasoned veteran in the direct-to-consumer mortgage industry, Chad holds over 20 years of experience building lead routing strategies and partnerships for distributed retail, recapture, and MSR ownership. Prior to Better, Chad served as the Chief Executive Officer of Mission Loans, a customer and partner-centric mortgage company. He has held leadership roles at lenders including Executive Vice President of Consumer Direct and Portfolio Retention at Caliber Home Loans, a full service national mortgage originator, President of Direct Lending at loanDepot, one of the nation’s largest non-bank retail mortgage lenders, and Senior Vice President of Production at LendingTree Loans. LendingTree Loans was eventually acquired by Discover Home Loans, where Chad oversaw mortgage production for Discover's entrance into the mortgage business.
It’s important to create distinct value propositions for each channel, leveraging technology and specialized teams to serve the unique needs of retail customers, brokers, and direct borrowers. Beyond discussing how to do this, the panel will also address methods for minimizing channel conflict, optimizing resource allocation, and maintaining consistent messaging across all channels to maximize overall market reach and profitability.