Founder & CEO
Total Expert
Joe Welu is the founder and CEO of Total Expert, the fintech software leader that launched the first customer experience platform purpose-built for modern financial institutions. Since 2012, Joe has led Total Expert’s vision, culture, and growth to more than 300 employees today. The company powers CRM, marketing, and customer engagement for more than 170 financial institutions—from leading community banks and credit unions to 15 of the top 25 U.S. banks and lenders. Total Expert’s growth has skyrocketed since its inception, being named the #1 CRM platform by STRATMOR Group and earning top spots on the Inc. 5000 and HousingWire Tech100.
The mortgage industry has already embraced automation and AI through optical character recognition (OCR), automated underwriting systems (AUS), and verification of income and employment (VOIE) tools. But generative AI and agentic AI systems are poised to offer even greater efficiencies and opportunities. This expert panel will be a deep dive into the AI technologies that are reshaping the mortgage industry. Learn how to implement these advanced systems without catastrophe, mitigate risks and transform your operations, leading the way with intelligent automation in an increasingly demanding market.