With Mezzo, lenders gain centralized strategic control over their vendor ecosystem and workflows at the loan level. Its one-to-many orchestration platform replaces fragmented integrations with dynamic, scenario-specific waterfalls that evaluate, route, and standardize workflows, reducing complexity and friction, adding coverage, and controlling loan level costs.
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Centro
Centro: One API. Every vendor.
But connection is just the beginning. Centro gets smarter every time you use it.
Centro powers granular orchestration waterfalls, automated dynamic routing, configurable business rules, and normalized vendor responses, all without adding to your IT backlog. It triggers cross-vendor actions automatically and continuously improves execution through performance learning.
And then there’s Zoe.
An extraordinary AI data analyst that foresees mistakes before they happen and provides the optional solution to course correct.
The result is a new level of control over cost, speed, quality, and outcomes.
Lender Price is the mortgage industry’s first cloud-native, AI-driven product, pricing, and eligibility (PPE) engine. Our fully automated, end-to-end platform delivers speed, accuracy, and scalability—empowering lenders, banks, credit unions, and IMBs to increase efficiency and profitability as a trusted partner in modern mortgage pricing technology.
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AILA (Artificial Intelligence Loan Assistant)
AILA—or Artificial Intelligence Loan Assistant—by Lender Price is the latest groundbreaking AI solution designed to revolutionize the mortgage loan pricing experience for lenders and brokers. AILA leverages cutting-edge artificial intelligence and machine learning to act as a virtual loan assistant, optimizing workflows and improving processes across the mortgage lifecycle. Whether it’s helping loan officers identify the best pricing options or recommending the best loan product based on a specific borrower scenario, AILA was purpose-built to drive efficiency, reduce costs, and enhance the overall borrower experience.
AILA empowers lenders and brokers to make smarter decisions, reduce operational bottlenecks, and improve the speed and quality of pricing—a game changer for mortgage professionals and their borrowers.
For over 10 years, Lender Toolkit has delivered transformative technology solutions tailored to the needs of modern lenders. With deep expertise across underwriting, operations, loan origination, compliance, product strategy, and mortgage technology, the team brings firsthand industry experience to every solution. Trusted by many of the nation’s top 50 lenders, Lender Toolkit is redefining mortgage lending through a fully integrated suite of automation tools, expert services, and pre-built AI solutions that streamlines mortgage operations and maximizes efficiency, end to end.
Paul Orlando, Chief Strategy Officer at Lender Price, brings 38 years of mortgage and financial services experience, focusing on leading several different technology initiatives and playing a key role in overseeing areas such as corporate strategy, product innovation, and process enhancements for the company.
Previously, he spent over 20 years at Flagstar Bank, serving as SVP of Development and later CIO of Mortgage Lending. He also held CIO roles at Home Point Financial and UWM, where he managed technology infrastructure and stabilized mortgage systems.
Jake Vermillion is Chief Marketing Officer at Mortgage Champions, where he helps lenders fix broken sales processes and align marketing with what actually drives results. Built on Dale Vermillion’s OthersFirst philosophy, the Mortgage Champions team has trained over a million loan officers and partnered with 600+ organizations to boost trust, conversions, and long-term customer retention.
Recognized as a 2025 HousingWire Rising Star, Mortgage Maverick, and Top Voice in Mortgage Marketing, Jake blends relational sales strategy with modern digital insight to move leaders beyond tactics toward sustainable impact.
Follow Jake’s insights with 10,000+ professionals on LinkedIn or reach him at jake@mortgagechampions.com.
Dawar Alimi is the CEO and Founder of Lender Price, a leading provider of digital lending and capital market technologies. With over 25 years of experience in the mortgage industry, Dawar is highly regarded for his expertise in financial technology. He has received numerous accolades for his innovative contributions to mortgage tech. Before Lender Price, Dawar founded multiple companies and held executive roles at Fortune 100 companies. Dawar brings a wealth of experience to his roles and holds an MS in CS with a focus on BI/AI from Boston University, leveraging his expertise to develop cutting-edge solutions.
Raised in Phoenix, Arizona, Shawn Malkou started his entrepreneurship journey at the age of 14 when he began uploading videos to YouTube. Through consistency, persistence, and quality… he generated over 100,000,000 video views before the age of 18. Fast forward, Shawn entered the mortgage industry in 2018 and eventually founded X2 Mortgage in 2021 as local mortgage brokerage with about 20 employees. Focusing on consistently being a top producer, Shawn was named #1 Mortgage Broker in the Country Under the Age of 30 for 2024. To Shawn, it’s all about finding not only what works – but what works better each and every day.
Ron Carrillo has been with DocMagic for over 23 years and serves as Business Development Manager. His current focus centers on partnering with lending organizations to navigate change management and develop comprehensive eStrategy initiatives. Ron specializes in helping these organizations assess their digital readiness, architect scalable technology solutions, and implement workflow automation that reduces closing times and enhances operational efficiency.
As a solution specialist, Ron keeps prospects and customers informed about the latest product enhancements and features, improving the experience for current clients while attracting and educating new customers. His expertise spans digital transformation planning, process optimization, and technology integration, enabling lending organizations to modernize their operations while maintaining regulatory compliance. Ron’s strategic approach helps organizations evaluate their current infrastructure, identify automation opportunities, and create roadmaps for sustainable digital adoption across their mortgage operations.