Alec Hanson

Alec Hanson is a contemporary leader within the Mortgage Industry.  Constantly striving to improve, he began his career in origination in 2004 funding over $85M and was named Rookie of the Year by Scotsman’s Guide. Every subsequent year, Hanson landed on Scotsman’s Top 200 Originator list finishing his best year at $185M. From there, Hanson began coaching and growing a successful branch network in Orange County with his peak year in 2010 funding over $1B at the branch level. Hanson has received Housing Wire’s Rising Star award both in 2017 and 2019.  Previously he has served as the Senior Vice President of Production for loanDepot for the West Division, overseeing approximately $8B in annual production and as the Chief Marketing Officer for loanDepot. Currently, he serves as the Head of Revenue Development and Growth for the company.  A dynamic coach and thought leader, Hanson believes in leading and coaching within the trenches of the mortgage business.  

He is the author of loanDepot’s Modern Lending Playbook: a strategic and tactical tool designed to equip, train, and evolve the traditional mortgage professional’s skill sets into the modern era. Alec is also the author of “Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer,” which details a systemic approach to help Mortgage Professionals succeed in the digital world.

Alec is married to his beautiful wife of 20 years, Erica, and is the proud dad of Phoenix (14 years old) and Scarlett (11 years old).  He can be found at @alecthehanson on all social platforms.