Greg Sher

Greg Sher

Managing Director

NFM Lending

A 2024 and 2025 ๐—›๐—ผ๐˜‚๐˜€๐—ถ๐—ป๐—ด๐—ช๐—ถ๐—ฟ๐—ฒ Vanguard winner, Greg Sher has called IMB leaders to be more vocal in rallying the industry around its many headwinds. He created the hashtag #๐—ฎ๐—น๐—น๐—ผ๐—ณ๐˜‚๐˜€ in early 2024, in an effort to extinguish negative discourse created by the "๐˜ฝ๐™๐™Š๐™†๐™€๐™๐™Ž ๐˜ผ๐™๐™€ ๐˜ฝ๐™€๐™๐™๐™€๐™" slogan, which he publicly urged AIME to retire on the HousingWire stage on April 23, 2024. 153 days later, AIME's Chairman/CEO went on Sher's podcast "One on One" and shared that the "Brokers are Better" slogan could be put to bed. He hosts a live podcast on LinkedIN every Monday at 1PM EST featuring industry newsmakers. He is among the most followed mortgage executives on the LinkedIN platform with over 40,000 followers โ€“ his content eclipses 5M impressions annually. ย Additionally, Sher is Managing Director at NFM Lending, a Top 15 retail-only IMB based in Baltimore. ย His main responsibilities there are centered around growth, business development, branding and marketing.