President
Sierra Pacific Mortgage
Jay Promisco is a visionary leader who has driven remarkable growth and technological advancements at Sierra Pacific Mortgage (SPM). Jay initially joined SPM in 2017 as the Head of Retail Production, advanced to Chief Production Officer in 2019, and assumed his current role as President in 2024. Jay oversees all day-to-day operations, with a primary focus on strengthening market position and deploying innovative technology that drives efficiency.
Throughout his 25-year career in the financial industry, Jay has demonstrated an unwavering commitment to professional excellence and leads with an intense passion for the people he serves. He is a results-driven executive with a history of creating collaborative company cultures and leading large sales teams to perform at a high level. Both his leadership skills and mortgage banking acumen make him an exceptional asset to hundreds of originators across the nation.
The integration of artificial intelligence is fundamentally changing the mortgage industry, with a clear focus on demonstrating a tangible return on investment. As originators increasingly look to servicing to build a customer-for-life strategy, the session explores the pace at which AI is moving from experimental use cases to proven, scalable solutions that deliver real value across both functions. The discussion will cover the current state of AI adoption, from automating routine processes like document reverification and underwriting to using generative AI for customer-facing tools and internal efficiency gains. The session will also examine how innovative platforms are leading to measurable cost savings and increased application volume.