Josh Friend

Josh Friend is a mortgage technology entrepreneur and AI innovator with more than 25 years of experience as a loan officer, lender, and business leader. After building and operating mortgage call centers and training thousands of mortgage professionals, he founded Insellerate to help financial institutions create stronger, more valuable customer relationships.

Today, Josh leads the advancement of Aithena, powered by Insellerate—an AI platform designed to help lenders prioritize opportunities, improve loan officer performance, strengthen borrower engagement, and turn customer interactions into measurable business results.

A recognized mortgage and fintech thought leader, Josh is a frequent industry speaker and contributor focused on practical AI, intelligent automation, and the future of customer engagement in financial services.