Josh Friend

Josh Friend is a seasoned mortgage industry executive with over 25 years of experience in origination, lending, and technology innovation. As the founder and CEO of Insellerate, Josh has been a driving force in modernizing mortgage operations through automation and AI. His platform, Aithena, is used by leading lenders to operationalize AI across sales, fulfillment, and customer engagement. Josh brings hands-on expertise in deploying agentic AI in real-world lending environments—bridging the gap between strategy and execution.