Lyndsay Magre is an experienced marketing leader with over two decades of success building brands, driving demand, and leading high-performing teams across SaaS, fintech, and nonprofit sectors. As VP of Marketing at Aduvo, she leads strategy, brand development, and marketing execution for a fast-growing platform that helps loan officers stay in front of their clients—automatically.
Her career includes leadership roles at Peoples Mortgage Company, Infusionsoft, and several prominent nonprofit organizations, where she developed and executed marketing programs that increased visibility, engagement, and results. Known for her creative thinking, collaborative style, and ability to turn big ideas into scalable campaigns, Lyndsay brings a balance of strategy and hands-on execution to every project.
Zach is the Head of Product of Truework. He earned his BS in Computer Science at UC Davis in 2014. He’s worked on both Engineering and Product teams in the financial technology space over the last decade and has worked at Patreon, Airbnb, and now Truework. He’s passionate about building products that delight his customers and finding novel ways to meet their product needs.
John Findlay is the CEO and co-founder of LemonadeLXP, a learning and knowledge platform built exclusively for financial institutions. With a background in experience design and game-based learning, John has spent over 20 years helping organizations drive digital adoption, boost performance, and empower customers through engaging, effective learning. He’s passionate about creating experiences that don’t just check the box—but actually change behavior.
Damien Swendsen leads the Revenue team at Verse, and has over 20 years of experience in Sales, Marketing, and Management. He has helped run Sales in small, midsize, and enterprise companies. Prior to Verse, Damien worked at Demandbase, where he was responsible for all aspects of their Data and Sales Intelligence lines of business, including Sales, Marketing, Partnerships, and Product.
Before then, he oversaw the successful acquisition of InsideView, where he led Sales and grew a mid-market organization into a successful Enterprise platform. Prior to that, he sold at Oracle, as well as managed teams at Pivotal and Onyx Software.
Damien was born and raised in San Francisco, and now lives in San Jose with his wife and four children. He enjoys spending time with his family, playing soccer, hiking, and anything athletic or competitive.
Madhu Vudali is a product management leader with extensive experience building, marketing and scaling innovative products and applications leveraging AI/ML, Data Science, and Optimization. Prior to joining Zumigo, he founded a startup applying blockchain and generative AI for personalized engagement. Madhu’s experience at leading companies includes Google, where he led transformational initiatives across Ads, Privacy, and Trust & Safety domains, creating significant revenue impact; Apple, where he made significant contributions to Apple’s Ad Platforms, Customer Privacy, and Data Governance; and Yahoo!, where he led marketplace operations and built the Data Science & Optimization practice to grow its ad business.
Madhu holds a Ph.D. in Operations Research from the University of Texas at Dallas; a master degree in Computer Science from Villanova University; and a bachelor degree in Computer Science and Engineering from Osmania University, India.
Josh Friend is a mortgage technology entrepreneur and AI innovator with more than 25 years of experience as a loan officer, lender, and business leader. After building and operating mortgage call centers and training thousands of mortgage professionals, he founded Insellerate to help financial institutions create stronger, more valuable customer relationships.
Today, Josh leads the advancement of Aithena, powered by Insellerate—an AI platform designed to help lenders prioritize opportunities, improve loan officer performance, strengthen borrower engagement, and turn customer interactions into measurable business results.
A recognized mortgage and fintech thought leader, Josh is a frequent industry speaker and contributor focused on practical AI, intelligent automation, and the future of customer engagement in financial services.
Chris Olsen is the Head of Sales Engineering at Tidalwave, the Only Agentic AI Mortgage POS+ built to eliminate inefficiencies on both sides of the mortgage transaction. With a deep foundation in technology, lending, and operations, Chris plays a critical role in shaping how Tidalwave delivers value through its AI-first mortgage platform that’s transforming borrower experiences while improving lender efficiency, compliance, and ROI.
At Tidalwave, Chris leads pre-sales engineering and technical discovery—working closely with prospects, customers, and internal teams to ensure that Tidalwave’s Agentic AI doesn’t just fit within existing mortgage tech stacks but actively enhances them. His work supports Tidalwave’s broader mission: to bring real-time, accurate borrower guidance, decision-ready data, and intelligent automation to every step of the mortgage process.
Chris brings more than 15 years of experience across fintech, financial services, and enterprise software. Prior to joining Tidalwave, he served as Enterprise Relationship Manager at SimpleNexus, a nCino company, and Vice President of Sales Engineering at OpenClose Loan Origination Software. He also spent four years as a Senior Technical Solution Sales Engineer at Ellie Mae and also co-founded ClosersEdge, a software startup focused on improving the mortgage experience through custom-built solutions. All these experiences give Chris a unique perspective on innovation from both the startup and enterprise sides of the industry.
He remains a respected voice on how purpose-built mortgage technology can reduce operational drag, support compliance, and drive better outcomes for both borrowers and lenders.
Diane Yu is the Co-Founder and CEO of Tidalwave, the Only Agentic AI Mortgage POS+ built to eliminate friction on both sides of the mortgage transaction. Under her leadership, Tidalwave is modernizing home lending by combining deep mortgage expertise with Agentic AI to simplify the borrower experience, reduce application anxiety, and improve application-to-decision rates—while delivering stronger ROI and operational efficiency for banks, credit unions, and IMBs.
Prior to founding Tidalwave, Diane served as CTO at Better, where she scaled engineering operations and led platform transformation during a period of rapid growth. Before that, she was Co-Founder and CTO of FreeWheel, a video advertising platform acquired by Comcast for ≈$400Mm. She remained with Comcast for seven years as CTO of Advanced Advertising, overseeing global engineering teams across the U.S., Europe, and China.
Diane is a proven technology leader with a track record of building transformative platforms and inclusive teams. She is a vocal advocate for diversity in tech and has consistently built engineering organizations with 30%+ female representation.She has been recognized by Cablefax as one of the “Most Powerful Women” and “Most Influential Minorities” in media and was named a 2021 Working Mother of the Year by She Runs It. Diane currently serves on the Board of Directors for Magnite (Nasdaq: MGNI).
John Lowenthal leads Mortgage Sales at Ocrolus, a leading fintech platform leveraging artificial intelligence to automate document processing and underwriting for the mortgage industry. With over nine years at Ocrolus, John has played a pivotal role in scaling the company’s mortgage presence and driving innovation across lending workflows.
He has partnered with a wide range of lenders, particularly within the top 25 mortgage institutions, helping them modernize operations with intelligent automation, AI-driven data analysis and frictionless borrower experiences. His deep understanding of the mortgage lifecycle, coupled with a strategic approach to enterprise engagement, has made him a trusted advisor for digital transformation in lending.
John is passionate about helping financial institutions harness the power of AI to make faster, more informed decisions and is committed to shaping the future of mortgage technology through scalable, data-driven solutions.