Mortgage originators will gain practical insights on navigating the evolving landscape of loan production, with a focus on leveraging AI and emerging technologies to enhance the customer experience and operational efficiency. The super-panel speakers will explore strategies for implementing a comprehensive one-stop-shop homeownership model, addressing both current market demands and future trends. Attendees will also learn approaches for preparing broker and retail LOs to adapt to various interest rate scenarios, particularly in light of potential Federal Reserve leadership changes anticipated by May 2026.
It’s important to create distinct value propositions for each channel, leveraging technology and specialized teams to serve the unique needs of retail customers, brokers, and direct borrowers. Beyond discussing how to do this, the panel will also address methods for minimizing channel conflict, optimizing resource allocation, and maintaining consistent messaging across all channels to maximize overall market reach and profitability.
